Hangover-free Tomorrows

Ukon No Chikara|Design|
1 Jul 2013
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Our rebranding of Japan's number 1 anti-hangover drink was based on the simple insight that drinking Ukon gave you back your tomorrows. We created animated brand ambassadors with a series of Ukon characters that embodied the different stereotypes of clubbing folk and kept things quirkily Japanese and slightly off the wall, such as SUMO SUSHI, who delivered bite-sized, quote-worthy wisdoms posted each Friday on the brand's Facebook page.


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