Think Small. Really Small.

16 Aug 2012
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In an unprecedented collaboration with Ferrari and LEGO®, Shell launched a limited series of 6 collectible F1 models. TSLA wanted to make sure the campaign would be well-received by kids, LEGO fanatics, as well as Ferrari lovers. Playing off soaring car ownership prices in Singapore, we capitalised on the F1 fever racing through the country and teased consumers with the idea that they could own a Ferrari car for only $5.95. We launched with print, radio, a life-sized F1 Ferrari model made of LEGO and a chance to meet F1 drivers. As a result, almost all collectibles were snapped up during the campaign period.

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