The Safer Boot

1 Nov 2012
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TSLA was tasked to create a through-the-line campaign to ensure that the perception of Nitti being tough as nails was as reinforced as their steel-tipped boots. On top of a website redesign and 10-sec TV spot, we crafted a mini construction site and dropped a Nitti boot right down the middle to draw the line between workplace hazards and the safety of Nitti boots. The print ad ran in Singapore and Malaysia with translated versions runining in major cities across China. Our overall efforts managed to increase sales by 40%.

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