28 Feb 2013
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For the launch of LG's flagship mobile phone Optimus G, we created a #changeforgood teaser campaign which challenged Singaporeans to take action on their hopes, dreams and visions for tomorrow. With 15,000 pledges to #changeforgood on Twitter and Instagram in two weeks, the teaser website smoothly transitioned into the launch phase, coinciding with the launch event at Gardens by the Bay. A pop-up store outside Wisma Atria and a special appearance by Little Psy of Gangnam Style fame completed our engagement for Optimus G.

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