An Evian a Day

12 Apr 2012
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Everybody's heard of evian. That was part of the problem. Almost every Singaporean thought the brand was foreign and expensive. Our task was to engage with the consumers in a fun way, keeping in mind the ultimate goal of encouraging Singaporeans to drink evian daily. So we decided to play a game. We relabelled 250,000 evian bottles with days of the week and released a series of prizes for turning in specific sets of day bottles at our pop-up store situated at the busiest intersection in town. Prizes ranged from $300 dining vouchers for turning in FRI SAT SUN to $1000 in cash and an all-expense-paid trip to the evian spa in France for turning in MON to SUN. An overwhelming 96% of bottles were redeemed, with $200, 000 in press coverage and evian bottle sales going up by over 38%.

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