A Match Made in German

8 Nov 2013
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The centrepiece of our German campaign for EDB saw over 100 C-suite executives from the mittelstand convene at the WIRTSCHAFTSWOCHE Conference in Munich, which we jointly organised with Hirschen and WirtschaftsWoche. True to EDB's proposition of building partnerships, the conference positioned Singapore as the perfect match for German companies who wanted to take advantage of expansion opportunities in Asia. Key speakers and attendees included Roland Tichy (CEO, WirtschaftsWoche), Peter Bauer (former CEO, Infineon Technologies AG) and 2 Michelin Star masterchef Tim Raue.

Break-outs and "speed-networking" sessions between talks reinforced the idea of building partnerships. And what drove the point home was the messaging across all our communications: each piece could be read as two separate sentences, or combined to be read as a totally new sentence.

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