What are you doing today?

1 Mar 2013
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TSLA was tasked to link Drypers with the little bonding moments shared every day between parent and child. Based on the insight that Drypers's key benefits meant less time spent on diapering, we built a campaign around what you and your baby could do with all the time saved. A shoot in Bangkok resulted in a "baby-tinted glasses" TVC and visual material for print and digital campaigns throughout the year.

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